How to Develop a Tradeshow Marketing Strategy for Your Business
If you happen to run your own business and you’ve heard news of an upcoming trade show that’s within your demographic, we definitely recommend that you become a part of it. Not only are trade shows an awesome way to showcase your products and/or services, but it’s also a great opportunity to network with other local and regional companies as well as connect with vendors and supplies.
Since most trade shows happen once a year (or every couple of years), it’s a good idea that you do your best to come up with a failsafe marketing strategy should you decide to partake in one. If you’d like a few tips on how to do that, we’ve provided you with five below:
Don’t procrastinate. There are a lot of us who have been to trade shows before and noticed some booths that literally looked like they were thrown together. Usually, it’s because the individuals waited until the last minute to sign up. In order to market yourself well, you need to have a plan and a good plan takes time. Customarily, give yourself about 4-6 months to prepare to attend (and market) a trade show.
Look for the trends. Just about everything has trends in the sense of “what’s hot and what’s not” and trade shows are no exception. So, spend some time doing some online research about the kinds of designs, tools and presentations that seem to get the most attention. You don’t want to just be at the trade show. You want to leave a memorable impression.
Use social media. Gone are the days when you solely have to rely on flyers and radio announcements to give out certain kinds of information. You can also give it by using your social media platforms including your Facebook fan page, Twitter and Instagram accounts. Don’t be shy about letting people know that you’ll be at the trade show and to encourage them to pass the word along.
Have a great exhibit. First impressions mean a lot and so you want to do your best to give a great one. This starts with putting some real time into designing your exhibit. Make sure that you have a big sign or banner with your logo on it. Create a colorful backdrop to go behind your booth. Have plenty of lighting and make sure that you have plenty of business cards and brochures to hand out. All of these things will help you to be memorable after visitors leave the trade show.
Do some follow-up work. Some people make the mistake of thinking that if they gave a good presentation at the trade show their job is done. However, in order to truly make sure that it was a success, you want to convey to the people who came to your booth that help is here if they need it. So, if you made sure to get some email addresses from the individuals who came to see you, wait a week or so and follow-up to see if there’s any additional questions, comments or concerns they might have. Just the courtesy of the email alone is sure to get pique their interest—and you never know, maybe even earn you a sale.